As the weather gets warmer and people go on their summer holidays, our phones tend to become the go-to shopping devices. It has also been found that impulsive buying increases. This puts a demand on e-comm to provide a seamless, mobile customer experience.
Summer is finally here and for many people that means one thing and one thing only — vacation. But with vacation and in-between swims and barbecues comes lots of free time and a dash of boredom. It has been found that during warmer weather people shop online using mobile devices. Which, come to think of it, is a rather logical behavior. People don’t sit inside by their computer all day, but rather relax on a beach or just about anywhere outside. All this puts a demand on e-comm to adapt to this summer behavior. Here are the reasons why and what you need to know as a brand or retailer.
1. Shopping while on vacation means that you need to be able to deliver to new places. This puts a strain on rigid delivery systems and operators. The modern consumer expects merchants to understand how the deliveries can adjust to their life patterns, not the other way around. Ingrid’s checkout is a flexible choice that puts the customer experience first. Our platform always adapts to the consumer’s location, so it doesn’t matter if they’re in a big city or the countryside, they will be offered the best delivery options possible. And as a merchant, you can quickly adjust your delivery offering by adding even more carriers whenever you want.
2. Shopping during summer means shopping on the go. It has been found that impulse shopping tends to increase during the warmer months. This, too, adds pressure on the purchase experience. Any minor bump along the way, from browsing your products or services until the purchase is finalized, can interrupt the impulse and drive the consumer away. While this is true all-year-round, it becomes crucial for merchants to offer hassle-free experiences during a more impulsive period. Ingrid is the platform for a delivery-first society. Our business is your business. Offer the best possible delivery to the right location, be it at home or a holiday cottage. And make sure that the delivery options presented to your customers are easy to understand and quick to click past. You don’t want to stop before they shop, right? Learning how hassle-free a shopping experience and delivery can be will drive consumers’ urge to shop more often.
Learn more about our checkout here: ingrid.com/checkout
